Why “Boring” Businesses Are Making Millionaires with Jon Ostenson

Are you looking for a path to business ownership? In this episode, franchise expert Jon Ostenson joins Russ and Joey to discuss why franchising, especially non-food franchising, is a great path for investors looking to achieve business ownership and financial freedom. With years of corporate leadership experience, Jon discusses his transition into franchising and offers insights for aspiring investors on aligning their goals with the right franchise model. He explains the mindset shift required to move from employee to entrepreneur and how franchising provides a reliable, scalable income stream. From leveraging SBA loans to navigating AI trends, Jon offers key strategies for success in franchising.

How non-food franchising offers a viable path to business ownership, wealth-building, and financial freedom

Identifying and investing in franchises with strong potential

How franchise ownership can lead to passive income and create long-term wealth

Jon Ostenson

Jon Ostenson is among the top 1% of Franchise Consultants in the US and is the founder of FranBridge Consulting. He is a multi-brand franchisee himself, and along with his business partners, Jon has great operators leading these ventures. As a result, he can devote over 90% of his time to helping others achieve their dreams of freedom and wealth building through business ownership.

Round Table | The Beginner Investor’s Roadmap: Where to Start, What to Avoid, and How to Win

Starting your investment journey can be overwhelming, but it doesn’t have to be. Learn the mindset shifts and practical steps to avoid common beginner mistakes and start winning in investing. In today's conversation, the financial coaches discuss the mindset and strategies beginner investors need to develop to succeed in different investment avenues. They break down the critical first steps for anyone looking to get started, how to evaluate deals, and the common pitfalls that can derail new investors. The coaches share insights into the importance of having a clear investment strategy, understanding your investor DNA, and the role of whole life insurance in building wealth.

Common mistakes that beginners make when starting to invest

Essential strategies for making your first investment successful

The best ways to evaluate deals and build a profitable portfolio

K-Shaped Economy: Why Markets Keep Rising While the Economy Feels Broken

The economy looks strong on paper, but why does it feel harder than ever to get ahead? The answer may explain who wins and who falls behind next. In this November 2025 Passive Income Report, Russ and Joey break down the growing reality of the K-shaped economy, where markets continue to rise while everyday earners feel increasingly squeezed. They explain why inflation punishes wage earners but rewards asset owners, and how this widening gap is reshaping financial outcomes across households. The conversation explores how debt–when used strategically–can be a powerful tool during inflationary periods, while aggressively paying it off may limit opportunities and liquidity. Using real-world examples from their passive income portfolio, the hosts show how stacking small, consistent income streams can outperform chasing risky “home run” investments. Listeners also learn why mindset and systems matter more than hustle, how cash flow creates insulation from economic volatility, and why becoming an intentional investor is essential in today’s environment. This episode offers a clear framework for navigating uncertainty, understanding where you sit in the economy, and taking practical steps to move to the winning side of the curve. Top three things you will learn: Understanding the K-shaped economy How inflation and debt interplay Strategies for thriving in a K-shaped economy November 2025 Income At-A-Glance: Gross Income for November: $55,826.80 Total Expenses for November: $14,797.90 Total Net Profit for November: $41,028.90 Difference b/t October & November: ($6,994.69) % of net profit to overall gross revenue: 73%

Round Table | Infinite Banking for Successful Investors: Does It Still Make Sense?

Did you know that successful investors don’t outgrow Infinite Banking? They just learn why paying cash quietly erodes their wealth. In today's conversation, the financial coaches take a deeper look at whether Infinite Banking still makes sense for seasoned investors with passive income already flowing. They explain why high-income earners and experienced investors should rethink how they use cash and how IBC becomes even more valuable as wealth grows. The coaches explain the hidden cost of paying cash for deals, the concept of cash drag, and how wealthy institutions use dividend-paying whole life insurance to create liquidity, protection, and long-term compounding.

Why Infinite Banking becomes more valuable as investors scale their portfolios

How cash drag destroys returns and how IBC keeps money compounding

How to use IBC to build a long-term wealth engine

The High-Net-Worth Investing Playbook: Lessons from $10M+ Portfolios with Tad Fallows

Have you ever wondered how the ultra-wealthy structure their investments to preserve and grow their wealth? In this episode, Tad Fallows, an expert in high-net-worth investing, joins Russ and Joey to discuss the strategies behind building $10M+ portfolios. Tad provides valuable insights into how top investors manage their wealth. He explains the mindset and practical steps that can turn passive income into substantial wealth, emphasizing the importance of strategic investing. For anyone looking to achieve financial freedom and build generational wealth, Tad's guidance on navigating complex investment decisions and leveraging high-net-worth strategies is a must-listen. This episode is packed with actionable tips, inspiring listeners to rethink their approach to investing and pursue opportunities that go beyond traditional methods.

How high-net-worth investors manage and grow $10M+ portfolios with diversified strategies

The mindset and approach that successful investors adopt to manage their wealth

How to emulate successful high-net-worth investing techniques in their own financial strategies

Tad Fallows

Tad Fallows is the co-founder and Managing Director of Long Angle, a private peer community for very-high-net-worth (VHNW) entrepreneurs, executives, and professionals across 45 countries. He offers profound insights into the investment strategies employed by VHNW investors, the importance of networking within the community, and the unique challenges and opportunities they encounter on their wealth-building journey.

Round Table | The Hidden Wealth Strategy Retirees Use to Pass Down Generational Prosperity

Have you ever wondered how wealthy retirees ensure their legacy lasts for generations? In this episode, the financial coaches explore the hidden wealth strategy retirees are using to build and pass down generational prosperity. As traditional retirement plans and Wall Street methods lose their appeal, more retirees are turning to alternatives that offer greater control and a lasting legacy. The key? The infinite banking system, which uses life insurance policies to create a family banking system that can fund multiple generations. You'll learn how retirees are leveraging this system to provide financial stability, grow wealth, and pass it on without the pitfalls of conventional retirement methods. With real-life examples, the coaches break down how retirees can implement this strategy to secure their family’s future and leave a lasting financial legacy.

How to use infinite banking strategies to build and preserve generational wealth

The importance of legacy planning for retirees

How to create a financial strategy that outlasts you and benefits future generations

From Foreclosure to Freedom: The Slow Flip Strategy with Scott Jelinek

Have you ever wondered how you can make money in real estate without rushing through flips or facing massive risks? In this episode, Scott Jelinek joins Russ and Joey to share his proven method for building wealth through real estate investing by focusing on slow flips. Unlike traditional fast-paced house flipping, the slow flip strategy focuses on purchasing foreclosures, renovating them, and turning them into long-term cash-flowing properties. Scott discusses the steps involved in finding, purchasing, and improving foreclosures to create steady passive income. He highlights the benefits of this approach over quick flips, offering a more secure and reliable source of income without the usual risks.

How to turn foreclosures into profitable real estate investments

The importance of deferred cash flow in building long-term wealth

Why the slow flip strategy can offer a safer, more stable alternative to traditional flipping

Scott Jelinek

Scott Jelinek is an entrepreneur and real estate investor. He started his first business, a vending machine route, at just fifteen years old and has owned and operated various businesses from tanning salons to hot dog shops, all while buying, selling, and renting properties. He has been investing in real estate since 1994 and has completed over 600 deals. Today, Scott uses his knowledge and experience to coach other real estate investors.

Round Table | The Best Health Insurance Alternative for Entrepreneurs (Health Sharing Explained)

Most entrepreneurs overpay for health insurance without realizing there’s a flexible, lower-cost option that fits their financial freedom plan. In this episode, the financial coaches break down one of the most misunderstood topics for entrepreneurs: the differences between traditional health insurance and health sharing programs. They explain why many business owners feel trapped by rising insurance costs and how health sharing can offer a flexible, affordable alternative without sacrificing protection. Drawing on personal stories, including medical emergencies, major hospital bills, and the emotional support received during difficult moments, the hosts reveal how these programs work, what they cover, and how they compare in terms of cost and freedom. Listeners will learn how health sharing fits into a financial freedom plan, the lifestyle advantages it offers for remote workers and frequent travelers, and the qualification requirements every member must meet.

The benefits of health sharing as an alternative to traditional health insurance

How to choose a health sharing plan that fits your needs

The cost-saving potential and flexibility of health sharing

Why Transitioning Out of the Military Is Scarier Than Combat with Jonathan Bates

What could be more terrifying than facing enemies on the battlefield or disarming a bomb? For military men, leaving the service can be more unnerving than combat because it means losing their identity and purpose. How can veterans overcome the fear of the unknown and build new paths to success after service? In this powerful episode, Jonathan Bates joins Russ and Joey to share his experience transitioning from the military and the challenges that came with leaving behind a structured environment. After 26 years of service and leaving the only life he knew, Jonathan discovered the importance of mentorship, business ownership, and defining his family’s vision.

Understanding the mental challenges of transitioning from military service to civilian life

Building new skills and redefining your identity outside of the military

How to thrive in the civilian world

Jonathan Bates

Jonathan Bates, Lt. EOD, USN (Ret.), is a principal at Patriot Growth Capital. This company focuses on supporting veterans’ families by helping individuals become the best version of themselves while teaching them to own and operate businesses.

Round Table | They Told You to Use IUL for Infinite Banking — Here’s Why That’s Wrong

You've probably heard that Indexed Universal Life (IUL) is an excellent tool for building wealth, but is it really the best option for Infinite Banking? In this episode, the financial coaches dive into why Indexed Universal Life (IUL) may not be the best tool for your financial freedom, despite what your financial advisor might have told you. The coaches explore the complexities of IULs and why they can be riskier than whole life insurance, especially for those looking to build wealth predictably. They also break down the history of these products, how they differ from whole life insurance, and why they might not align with the principles of Infinite Banking.

Why IUL (Indexed Universal Life) is not a good fit for IBC

The hidden costs and fees associated with IUL policies

More effective strategies for leveraging whole life insurance for wealth creation and financial freedom

We Make $50,000/Month in Passive Income… But Totally Disagree on How To Do It

We all want to achieve financial freedom, but there's no single path to getting there. What is the right way to go? In this episode, Russ and Joey have a heated debate about the best way to create passive income and achieve financial freedom. Though the duo has reached $50,000 per month in passive income, they completely disagree on how to do it. Russ advocates for investing in deals with long-term equity returns that may take years to pay off, while Joey emphasizes the importance of consistent monthly cash flow to cover expenses now. They also break down their passive income report for October 2025, sharing details of their investments that contribute to their impressive monthly cash flow. Tune in to better understand the key differences between cash flow-focused investments and long-term growth strategies. Top three things you will learn: How different investor mindsets shape wealth-building strategies Which investments actually produce predictable results The possibility of earning both a monthly cash flow and long-term equity October 2025 Income At-A-Glance: Gross Income for October: $64,050.56 Total Expenses for October: $13,535.31 Total Net Profit for October: $50,515.25 Difference b/t September & October: $6,431.25 % of net profit to overall gross revenue: 79%

Round Table | The Greatest "Scam" Banks Ever Fell For: $200 Billion in Life Insurance

Are you curious about how banks make lots of money? In this episode, the financial coaches dive into one of the lesser-known financial strategies that banks use to build wealth: Bank-Owned Life Insurance (BOLI). While BOLI is typically utilized by financial institutions to create long-term, tax-deferred growth, the coaches break down how anyone can apply the same principles to their own financial strategies. They explain how BOLI provides financial freedom through tax advantages, compounding growth, and safe wealth accumulation.

How banks leverage life insurance to build wealth and mitigate financial risks

Why bank-owned life insurance (BOLI) is a valuable strategy for personal finances

Practical steps to integrate the same strategies used by banks into your own financial planning

How to Turn Farmland into Cash Flowing Communities with Brandon Cobb

Are you looking for a unique and profitable investment opportunity? In this episode, Brandon Cobb joins Russ and Joey to discuss how to transform farmland into cash-flowing communities. As a co-founder of HBG Capital, Brandon shares insights into turning raw land into thriving residential areas that national homebuilders are eager to buy. He dives into the current market demand for entry-level housing, explaining the critical shortage and the opportunity for smart investors to profit by developing land for affordable housing. Brandon walks through the step-by-step process of land acquisition and entitlement, and explains how forced appreciation increases land value. He also discusses the benefits of working with national homebuilders and the importance of location and market research.

Land development as a profitable investment

Understanding the growing gap between renting and home ownership

Strategies for success in the land development market

Brandon Cobb

Brandon Cobb is the CEO of HBG Capital. He began his career in medical device sales, following the conventional path society laid out for him. After achieving early success in the corporate world, Brandon’s life took an unexpected turn when he was unexpectedly let go from his dream job. This event sparked a transformation, as Brandon realized he needed to take control of his own financial future.

Round Table | Stop Doing This: The Hidden Traps Keeping You From Financial Freedom

Are you unknowingly falling for the traps that keep you stuck in the rat race? In this episode, the financial coaches expose the hidden traps that prevent many from achieving true financial freedom. They dive into the dangers of relying on traditional financial advice, such as saving in qualified plans, paying off your home early, and other common practices that sound good but actually trap people in a cycle of delayed freedom. The coaches also discuss the importance of taking control of your money and making smarter decisions that align with the financial freedom formula. They emphasize the necessity of understanding the opportunity costs associated with these financial traps and encourage listeners to start building their passive income systems now.

Why owning a paid-off home may not be the best financial move

The truth about 401(k)s and IRAs

How to break free from the system and start generating passive income

Round Table | The One Thing They Don’t Want You to Know About Infinite Banking

Did you know that there's a path to achieving financial freedom without relying on traditional methods? In today's conversation, the financial coaches reveal the one thing the financial system doesn't want you to know about the Infinite Banking concept (IBC). This powerful strategy, often misunderstood or overlooked, enables individuals to take control of their finances and establish sustainable passive income streams. The coaches explain how IBC works, its benefits, and why it's not just for the wealthy. They also share real-life examples of how everyday people are using this strategy to build financial freedom and accelerate their path to wealth. By focusing on building your own bank through whole life insurance policies, you can create a system that works for you instead of trying your luck on Wall Street.

How IBC works and why it's a powerful tool for creating passive income

Why whole life insurance is the key to achieving financial freedom

The common myths surrounding IBC and how to avoid costly mistakes when setting up your insurance policy

Maximizing Your Business Valuation Before Selling with Saul Cohen

Selling your business may be one of the hardest decisions any business owner has to make. But even if you don’t plan to sell any time soon, it’s still important to think about an eventual exit. In today's episode, Saul Cohen joins Russ and Joey to discuss the steps business owners should take to successfully prepare for an exit and ensure a lucrative sale. This episode provides valuable insights for business owners who may be unaware of the strategies to maximize valuation.

Why business owners need to prepare for an exit

How to increase your business valuation

The importance of systematic financial processes

Saul Cohen

Saul Cohen is an experienced accountant and acquisitions advisor who is passionate about helping entrepreneurs achieve financial growth through strategic acquisitions and insightful financial planning. Having supported over 100 acquisitions, he brings a wealth of expertise in guiding business owners through complex transactions.

Round Table | Where Are People Investing Now to Get Passive Income Heading Into 2026?

When interest rates shift, the rules of investing, borrowing, and building passive income shift too. In this timely conversation, the financial coaches discuss the upcoming rate cuts, their ripple effects across real estate and the economy, and how savvy investors should prepare. They break down why cheaper capital creates more deals, but also more risk, and how lower borrowing costs can push up asset prices, lure amateurs into the market, and create dangerous financial traps for the unprepared. The financial coaches also explain why having access to capital, maintaining liquidity, and following a solid system matter far more than chasing rates or trying to time the market.

How interest rate cuts create new investing opportunities

Why passive income beats accumulation-focused investing

How to position yourself before rates drop

The IUL Illusion: What Kyle Busch’s $8.5M Loss Teaches About Real Financial Freedom

Do you want to learn how to build a financial system that generates passive income without relying on Wall Street? In this episode, Russ and Joey share their monthly passive income report, revealing the strategies they use to generate consistent, reliable cash flow without relying on traditional financial systems. They also share actionable steps on how to replicate their success. The duo goes on to discuss the crucial lessons from Kyle Busch’s $8.5 million loss, exploring how it highlights the distinction between perceived financial success and real financial freedom. Tune in to learn why traditional wealth-building strategies often fall short, and how creating a sustainable system can lead to true financial freedom just like it has for Russ and Joey. Top three things you will learn: The limitations and risks of indexed universal life insurance policies The importance of a financial system Why clarity and control in your financial decisions matter September 2025 Income At-A-Glance: Gross Income for September: $57,618 Total Expenses for September: $13,534 Total Net Profit for September: $44,084 Difference b/t August & September: $8,575 % of net profit to overall gross revenue: 77%

Round Table | How to Build Passive Income with the Passive Income Operating System (Step-by-Step)

Are you tired of working harder for your money and never feeling truly free? In today's conversation, the financial coaches break down why making more money isn’t enough. Instead, you need a proven system that can turn your active income into passive income and help you achieve financial freedom. The discussion highlights why relying on random financial tactics only leads to random results. By implementing a structured approach, you can create lasting passive income streams that will support you for life. The system they discuss is designed to help you access the capital you need to start investing while still securing your wealth.

The importance of having a system for financial freedom

How to recognize and avoid common money traps

The power of using the cash value in a life insurance policy to generate passive income

Is Airbnb Dead? What Most People Get Wrong About STRs with John Bianchi

Managing a short-term rental can feel overwhelming, especially with all the market myths out there. In this episode, John Bianchi joins Russ and Joey to break down why Airbnb is far from dead and how to strategically position your rentals for maximum profitability. John dives into what makes a property desirable, the importance of amenities, and how to create a “destination” experience that attracts guests year-round. We also cover key insights on the short-term rental tax loophole and strategies to maximize cash flow while staying compliant.

How to identify profitable short-term rental markets

How to choose properties that stand out

How to leverage data to avoid costly mistakes

John Bianchi

John Bianchi, also known as The Airbnb Data Guy, is a real estate investor who spends much of his time providing useful information on how to scrub data to find your next investment. In 2017, at just 24 years old, John sold a $10 million investment portfolio to start an Airbnb Arbitrage business. He quickly grew that to 15 cash-flowing properties in the Chicago area.