
Why Multifamily Isn’t Dead (and What’s Coming Next) with Sam Morris
Multifamily real estate isn’t dead; it’s evolving. In this episode, Sam Morris of Lone Star Capital joins Russ and Joey to break down why now is a prime time for investing in multifamily properties. Sam explains how operational excellence, strategic debt management, and market knowledge drive superior returns, even when interest rates and cap rates are beyond your control. From understanding market cycles to evaluating submarkets, Sam shares practical insights that can help investors make smarter decisions. He dives into the importance of structure, sponsor trust, and risk-adjusted strategies that separate successful deals from failures.
How to evaluate market cycles
Operational and financial strategies
The three critical questions to ask before committing to any deal
Sam Morris
Sam Morris is a Partner at Lone Star Capital, where he oversees acquisitions, asset management, and investor relations. With over 20 years of experience in real estate, Sam has led acquisition and disposition teams on over $550 million in multifamily transactions. Before joining Lone Star Capital, Sam was the CEO of Sunset Capital, where he built a strong track record of sourcing and executing high-performing investments.




















