Multifamily real estate isn’t dead; it’s evolving. In this episode, Sam Morris of Lone Star Capital joins Russ and Joey to break down why now is a prime time for investing in multifamily properties. Sam explains how operational excellence, strategic debt management, and market knowledge drive superior returns, even when interest rates and cap rates are beyond your control. From understanding market cycles to evaluating submarkets, Sam shares practical insights that can help investors make smarter decisions. He dives into the importance of structure, sponsor trust, and risk-adjusted strategies that separate successful deals from failures.