
Most entrepreneurs spend years building a successful business, but what if that business is also the thing keeping them trapped? Russ Morgan reveals why building an operating business alone might never create true financial freedom and explains the second business entrepreneurs need to build to turn active income into lasting passive income. He breaks down the three components behind building an investment business, explains the “earn, store, deploy, repeat” framework, and clarifies how entrepreneurs can both keep money growing and be ready for opportunities.