Most entrepreneurs are trapped in their businesses, working long hours without creating true freedom. In this episode, Jason Duncan joins Russ and Joey to discuss the concept of “exit without exiting,” a method that allows business owners to step back, gain freedom, and still reap the profits of their company. Jason shares his journey of realizing that being the linchpin of his business reduced its value and left him vulnerable. He explains why most small businesses fail to sell and how dependence on the owner can reduce business valuation by 30–50%. More importantly, he shows how to transform a company into an owner-independent asset.
