
Is there really a perfect infinite banking policy design? In this episode, Russ and Joey break down one of the biggest misconceptions in the IBC world. They explain why policy design should never be cookie-cutter and unpack the growing obsession around 10/90 policy design. They also reveal why maximizing paid-up additions (PUAs) doesn’t automatically create better outcomes. Using real examples and math, they compare different whole life policy structures to demonstrate that the long-term differences are often not what people expect. More importantly, they emphasize that financial freedom does not come from chasing the perfect product. It comes from becoming a better investor and using the system strategically.