
Many business owners making $1–$2 million annually feel financially secure, but when it comes time to sell, they realize their business isn't worth enough to retire on. In this episode, Tom Shipley joins Russ and Joey to talk about the exit strategy most $1–$2M business owners get wrong. He explains why two-thirds of businesses in this range fail to sell, and how to avoid the “valley of despair” where owners find themselves stuck in an endless cycle.