This episode is all about answering the question: How do I get started with the Infinite Banking Concept (IBC)? Russ and Joey discuss how this is a process, all while pairing it with the "Capitalizing Your System and Implementation" chapter in R. Nelson Nash's book: Becoming Your Own Banker. While this answering this question, you'll need to find the right coach. This coach must possess all of the right criteria Russ and Joey lay out. This isn't just someone who can write an insurance policy. A coach needs to be someone who is also actively doing what they're preaching to you, while sharing their own success and failures. You also shouldn't have to settle for a coach who only checks on you once a year. IBC is a process, not a product.